Fermentation Kinetics of Different Sugars Essay

Fermentation Kinetics of Different Sugars - Essay Example The findings achieved through the experiment showed an increased rate of fermentation in tubes with glucose and sucrose as the substrate while lactose showed a massively decreased rate of fermentation. The addition of sodium fluoride also caused a decreased rate of fermentation. Analysis of the complete data suggested that the carbohydrates used by Saccharomyces cerevisiae for fermentation play a great role in the final rate of fermentation. Keywords: Saccharomyces cerevisiae, fermentation, carbohydrates, magnesium Fermentation Cells and tissues irrespective of belonging to animal or plant have a minimum requirement of energy. Different processes such as synthesis of molecules, transportation, DNA replication and cell repairs have varying requirements of energy. To successfully complete these processes cells undertake many metabolic processes to achieve their supply of energy. Glucose being the most important carbohydrate and the end product of almost all food sources is the beginnin g point of these metabolic processes. Energy conversion starts from the process of glycolysis. As explained by Agrimi et al., (2011) glycolysis begins with the entry of a single glucose molecule and terminates with the production of two pyruvate molecules. The process immediately yields four ATP molecules. However, with the consumption of two ATP molecules at two different steps in the cycle, the net production via substrate level phosphorylation turns out to be two. Although the process itself is not affected by the presence or absence of oxygen, the final production of the ATPs is hugely affected under hypoxic conditions as only 2 ATP molecules per glucose are produced instead of 36 ATP molecules per every glucose molecule. Depending on the availability of oxygen the pyruvates produced at the end of glycolysis are either shuttled into either cellular respiration / Krebs cycle or they are used in the process of fermentation. Fermentation has been derived from a Latin word ‘fe ver’ meaning to ferment.

Internet Governance Is The Development Media Essay

Internet Governance Is The Development Media Essay Few Internet users will deal with how an e-mail around the world is sent or how clicking on a hyperlink a WWW page arrives. Nevertheless, history knowledge of the Internet and underlying technology is of significant value to those who want to intervene in regulating the Internet. This is because the Internet is strong as a result of the rapid development and it differs from other existing forms of media. The explosive growth of the Internet, however, with its many technical innovations and international reach was hardly a parallel adaptation of the different state rules. The development of the Internet was associated with a previously unparalleled standardization process. Internet governance is the development and  application  by governments, the private sector and civil society, in their respective roles, of shared principles, norms, rules, decision-making procedures, and programmes that shape the evolution and use of the Internet. The internet has allowed the world population to express themselves as well as their thoughts and ideas and communication has never been so accessible. With the ability to run an international firm 24/7 due to information passed through emails, wikis, etc. Additionally, the accessibility of current affairs updates as and when they happen enables the majority of the world to engage more than ever before. Taking this into account, a study has shown that there is a large amount of younger users within the UK that use the internet daily. In addition to this, for every age bracket that it increases, the daily usage decreases. This shows that as time goes on the users will continue to grow as well as the skills and knowledge related to the internet. In order to govern the internet on a global scale, there needs to be constant change and alterations to the governing bodies in order to adapt to the increasing liberal views of the younger generations. Governance of the internet, as with the network itself, is something that will never stop being of importance. For the governing of it to keep at a similar rate of change to the system, the governing bodies need to decide among the areas of issues which are most important. This would be best determined by considering what areas are developing the quickest within the internet platform. This essay will compare and contrast the difference between East and West ideas and whether there will ever be a governing body that has complete control of the internet and if there will ever be a global understanding in relation to the accessibility of everything. GO WEST Freedom of speech The internet is an open door to express opinions, thoughts, ideas and beliefs. The issue with governing this is that everyone has different views on what should and shouldnt be allowed. Social networking is a main way that online users can freely voice themselves and with the number of users using this platform as a way to communicate, talking the situation of what is and isnt accepted worldwide. As mentioned previously, this is hard to monitor due to people connecting with each other globally and updating others on their life. Social networking and other ways of cross border inflows make it hard to govern this. Until now, the management of the Internet is largely dependent of the U.S. company Internet Corporation for Assigned Names and Numbers (ICANN), which determines, for example, the endings of such addresses Com and organized linking memorable web addresses with readable computer numerical codes. The U.S. wants to continue to manage Internet addresses, while others prefer this task the United Nations or any other body shortly before the start of a UN conference on the information society is not a solution to the simmering conflict for years over control of the Internet in sight. The European Union would like to find the middle ground at the World Summit on the Information Society (WSIS). But in the face of growing resistance to the U.S. observers see little chance of this happening. Founded in 1998, ICANN is based in California and is under the control of the U.S. Department of Commerce. Contrary to previous expectations, the U.S. government has recently announced its intention to retain this control in the future. It is a non-governmental organisation in the company, engineers, scientists and simple Internet users are represented and which will help to clarify the organisational and technical issues. ICANN will decide in the near future including the introduction of new address spaces as a supplement. Before ICANN, the U.S. government regulated practically alone along with contracted companies or volunteers to organise the global computer network. The U.S. dominance was in line with the origins of the Internet as a research and education network in particular in U.S. universities, but not enough in the age of global expansion of the network and has been regarded as critical in many countries. The European Union supports itself a UN proposal providing a multinational management of the Internet, so that the World Wide Web will be democratic and transparent organisation. The United States considers the control threatened by an international body and thus an agreement appears unlikely. It was mentioned by the U.S. delegation head at the recent World Summit that it would be better not to come to an agreement than to end with a bad one. CYBER CRIME Unfortunately, ICANN is often seen as an agent of the US government of which the functions would easily be able to be achieved by a UN body. The issue of variations in internet usage worldwide arent addressed by the body nor does it design technical standards for the internet. ICANN certainly has its limitations. The year 2012 has proven one thing with regard to cybercrime; not only weak passwords can be cracked easily, even well-secured accounts are not safe from hackers. New security measures are urgently required in order to try and make the data placed online safe. To criticise the governing body furthermore, ICANN doesnt regulate any internet content; whether that may be pornography, spam or cybercrime. For the fact that there arent any governing bodies for a global security for cybercrime, there should be no reliance on web pages and passwords keeping secret. It is currently recommended to use multiple passwords in order to minimise such risks that if a hacker was able to access something, then there wouldnt be a way of accessing something else. The year 2012 renounced largely on massive data bank robberies just like the Playstation Network-collapse of 2011. There were 6.5 million stolen passwords from LinkedIn, followed closely by 1.5 million stolen passwords from eHarmony, 450,000 stolen information for logins from Yahoo Voice, and loads of data taken from other sources too. Dropbox had problems in 2012 regarding spam. Dropbox users were suddenly sent a large sum of spam messages and it was only when the issue was looked into that they found out that it was due to hacking into an account. The hackers had managed to access one of the employees accounts and consequently gained access to a document containing many email addresses of the users. Although there was minimal damage, if there was governance in place, this sort of problem wouldnt have occurred. PIRACY Look East Freedom of speech China Although freedom of speech is accessible through the internet portal, China and other communist countries enforce rules within the countries that only allow the population to view certain websites. China built the Great Wall of China to keep the place secure, but also to keep influences away. China now uses censorship and internet filtering as a way to do the same through information. This is known as the Great Firewall of China. Normally, a firewall will protect your computer from malicious websites or programs, whereas in China it works vice versa. A whole country is cut off by the Great Firewall of important information, as well as of free reporting of social communities, where a free exchange of ideas is possible. The country is connected by a single node in Shanghai with the World Wide Web, and there are data centres set in place by the Communist government to monitor all traffic. What does not fit with the standards in place is filtered out. The Chinese government requires its 500 million Internet users to register with their real names. A new law states that they must identify themselves to the Internet service providers and this new regulation serves the greater protection of private information and the safeguarding of public interests. As well as this protection against outsiders, the Chinese government even create their own platforms of social networking, such as Weibo (Chinese version of Twitter), in order to allow the Chinese population to express themselves but simultaneously be monitored. By keeping these forms of platforms to a smaller scale it means that it can be easily controlled, but there are certain topics that are not allowed to be voiced even when they are restricted to the country. Russia In Russia, there is a law that came into force, which ensures that the Internet service provider blocks future websites and content that is currently available. Before it was put into action there had been much criticism, the Russian Wikipedia protested with a 24-hour strike before the adoption of the law, but without success. But the law gives another, more profound change with it, which is the implementation of using a technology that makes it possible to monitor the entire Internet traffic, residents of Russia users, permanent and automated E-mails, website views, chats. This allows all of the authorities to continue to record with minimal effort or even manipulate. The principle of Internet censorship for Russian authorities is nothing new like with many of the Eastern part of the world. This allows the government to still dictate what is viewed by the people in these places and, in doing so, keeping control of what goes on within the reality and the virtual. Mission Impossible? The dispute over the access to the Internet takes place between the United States and Europe on the one hand and countries such as Russia and China on the other. While Western states used for maintaining the open, decentralised and non-state structure of the network, other countries require a stronger influence of the ITU, which operates under the umbrella of the United Nations. The focus of the eleven-day conference is a revision of the International Telecommunication Regulations (ITRs), This is an attempt to transfer the telecommunications model to the Internet, said the vice president of the Internet Society (ISOC), Markus Kummer, before his departure to Dubai. Since we overlook seemingly unaware that the internet works very differently. During the conference, there was an effort to counteract the criticism of it. The ITU-General Hamadoun Tourà © mentioned that the WCIT was not about to take over the internet, but to connect more people to the internet that are currently offline. The ITU-General called for an approach in which the involvement of all parties is sought, among them the Internet users. The ITU had no intention to play a central role in Internet functions such as the regulation of Internet addresses which the ICANN non-governmental organisation already governs. The Russian delegation stated that its proposed ITR additions were based on an understanding of the Internet as a new global information infrastructure, and also as part of the national communication infrastructure of each individual Member State. Internet activists are also concerned with a proposal from the Association of European Airlines (AEA), a restriction of the freedom of information. The association is also to ensure that in future companies such as Skype or Google to pay fees for the use of the data network. The 193 countries represented have filed more than 900 amendments pertaining to the internet, mobile and fixed networks. Results of the conference must be reached by consensus. The federal government has argued against regulation of the Internet as part of the conference and that unrestricted access to the Internet is essential to society. For the Federal Government, the objectives of openness, transparency and freedom of the Internet conditions, ensure that the Internet keeps its prominent role as the engine of social and economic development. Basic human rights such as freedom of speech and freedom of assembly must be protected on the internet just like in the offline world. Conclusion The internet is something that has only been around forà ¢Ã¢â€š ¬Ã‚ ¦. Years and for this reason there will still be further development with regards to the platform itself and the bodies that govern it. Developing countries are only starting to have more access and with it there will be other aspects to consider that wouldnt have perhaps been an issue before. Like with the development of phones, the internet could be viewed in a way that would have previously never been imagined. With this in mind, as the internet develops to adapt for new users and to provide a better platform for communicating as an example, the governance will also need to change and adapt itself rather than be stuck in its ways. Due to the different styles of governance within countries, there is unlikely to be a global agreement to what is acceptable to be shown on the internet. Especially with the countries that follow a communist regime, the governments would like to limit the information that is able to be seen. Cultural differences also play a part to this, but users dont necessarily view the content that they find offensive. If the institutions become outdated and there is no such adaptation, as the network sees continuation in growth, new institutions will be created and take on the rules and regulations from the older institutions and use them in respect to the current situation. Likewise with the collection that ICANN took on. There will never be an ultimate body that controls everything due to the contrasting views. Another reason is because of national sovereignty because it means that until every country is open to every point of view, the government within a country can stop the information and people will be punished for going against this. Cross-border information flows are clearly making it hard to prevent everything being controlled, but for every piece of information that is against the regulations of a place, the government soon blocks the access. Perhaps in the future there will be a shift in the governments within the Eastern part of the world and as a result will mean that the internet will be a platform that is open for all to use.

The Atlantic Slave Trade Essay -- Slavery History Essays

The Atlantic Slave Trade The changes in African life during the slave trade era form an important element in the economic and technological development of Africa. Although the Atlantic slave trade had a negative effect on both the economy and technology, it is important to understand that slavery was not a new concept to Africa. In fact, internal slavery existed in Africa for many years. Slaves included war captives, the kidnapped, adulterers, and other criminals and outcasts. However, the number of persons held in slavery in Africa, was very small, since no economic or social system had developed for exploiting them (Manning 97). The new system-Atlantic slave trade-became quite different from the early African slavery. The influence of the Atlantic slave trade brought radical changes to the economy of Africa. At the time of the Atlantic slave trade, Africa was an area that had far-flung interests based on agriculture, industry, and commerce (Curtin 54). Complex stratified societies based on settled village agriculture were developed throughout the continent. â€Å"Essentially agricultural, the peoples of Africa displayed a remarkable degree of specialization within this ancient economic pursuit,† writes John Hope Franklin, the author of From Slavery to Freedom: A History of African Americans (p. 18). In addition to agriculture, artistry was a significant area of economic community. Even less complex communities included some with various skills. Furtherm...

Cola Wars Continue: Coke and Pepsi in 2006

Spenser Garrison Strategic Management 3/17/10 Case 1: Cola Wars Continue: Coke and Pepsi in 2006 The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry, especially those thinking about entering, have to think about Porter’s 5-Forces model and the pressures it outlines; rivalry among establish firms, risk of entry by potential competitors, substitute products, suppliers, and buyers. When talking about market share, PepsiCo and Coca-Cola have the lions share. They have dominated the industry over the past 40 years with Coca-Cola leading in the category in 2004 (C256). With little resistance from Cadbury Schweppes, the distant third largest company in the industry, the two companies’ main focus was to increase market demand by outdoing each other in promotions, advertisements, and corporate acquisitions. Rivalry and power struggle have defined the existence of PepsiCo and Coca-Cola, looking for a competitive advantage to gain an edge on the competition. This rivalry has been to the benefit to the companies, the industry, and its consumers as a whole. Both have learned to not only stay afloat, but flourish in an industry that has constantly grown since Coca-Cola began advertising in 1891 (C258). They did this by increasing the demand in their products, and gaining brand loyalty by their consumers. In some instances, they were selling cases of Dasani (Coca-Cola) and Aquafina (PepsiCo) for less than the cost of bottling it (C267). The risk of entry by potential competitors isn’t a strong competitive pressure in the industry. PepsiCo and Coca-Cola dominate the industry with their brand name and distribution channels, which makes it difficult for new entrants to compete with these existing firms. High fixed costs of production facilities, logistics, and economies of scale also deter entry. It’s difficult for a new firm with a small production capacity, and a high cost structure to compete when, as soon as their product is introduced to the market, the two leading firms drop prices below your cost structure. Pepsi and Coke’s economies of scale allows them to do this since it costs so much less for them to produce their products than it would a new company. Substitute products come from competitors outside of the soft drink industry. These include: coffee, sports drinks, bottled water, tea, and juices. This is an increasingly growing force since consumers are becoming more health conscious in society. Most people are thinking about what carbonated soft drinks do to their bodies and replace them with sports drinks which appear to be healthier. These drinks also allow for a larger variety of flavors the appeal to different consumers (C263). Coffee and tea may also be substitutes for the consumer who drinks soda for the caffeine they contain. Consumers can switch to coffee to decrease the amount of sugar and carbonation. These also come in a larger variety of flavors provided companies, such as Starbucks, that have become extremely popular over the past 20 years. These substitutes are a large and powerful force in the industry, especially since the switching costs (the cost to switch from one product to the next) are essentially zero. Supplies to the industry don’t hold much competitive pressure. Bottling and packaging of the product don’t hold much of a bargaining position in the industry. Coca-Cola’s CEO Roberto Goizueta looked to consolidate a large number of bottlers in 1986, creating an independent bottling subsidiary called Coca-Cola Enterprises (CCE), went public and sold 51% of its shares while retaining the remaining which enables Coke to have separate financial statements from CCE (C261). This vertical integration essentially made Coke its own bottler, which almost cut out suppliers entirely. PepsiCo soon followed suit in the late 1980s with the Pepsi Bottling Group (PBG) and went public in 1999, retaining 35% of its shares (C261). By 2004 Coca-Cola had CCE bottling 80% of its North American bottle and can volume, while PepsiCo had PBG bottling 57% of their beverages in the region (C261). These consolidations took away much of suppliers’ bargaining power. The buyers of soft drinks range from Supermarkets, to mass retailers and supercenters, to gas stations. Soft drinks are sold to these stores which are, in turn, resold to customers. Buyer power in the industry is very strong. Larger stores purchase soft drink in large volumes allowing them to buy at low prices. Gas stations have less bargaining power since they buy smaller quantities. Although soft drink demand is beginning to plateau which could cause a shift in bargaining power to the buyer because of decreasing demands in both Pepsi and Coke. Porter’s 5-Forces model completely encompasses all factors of the soft drink industry. It has shown that industry has been very profitable in earlier years, especially to Pepsi and Coke. Demand for soft drinks is beginning to level off because of a new health conscious trend by the consumer which will inevitably affect profits. The industry has also been defined by intense rivalry by the two largest firms which leave little room for new entrants. The soft drink industry has reached its peak in society and will soon begin to decline soon because of the consumers decrease in demand for the product and increased demand in other healthier products. For both companies to stay profitable, they will have to curtail their products to the new health conscious trend of the consumer. The value created by the soft drink industry is apparent and distributed across the industry in a variety of ways. Pepsi and Coke at first only produced their cola products, two companies each with one product line. The success of both companies led them to diversify their production capabilities and produce different flavors of soda; Fanta, Sprite, and Tab (1960-63) from Coke, and Teem, Mountain Dew, and Diet Pepsi (1960-64) from Pepsi (C259). These expanded product lines proved to be highly profitable and were continued and expanded on in the years to come. By the late 1980s Coke and Pepsi each offered more than 10 major brands of soda in 17 or more sizes (C261). This product proliferationincreased profitability, rivalry, and barriers to entry. Soon both companies would break into markets other than carbonated soft drinks. Sports drinks such as Gatorade and Powerade, juices and juice drinks, energy drinks, tea based drinks, and bottled water. These new product lines all had substitute products from the other company to battle with. Pepsi and Coke had a vast understanding on game theory and demonstrated it with their sequential and simultaneous move games. This led to an enormous selection for the consumer, whose only problem was choosing a flavor. Both Pepsi and Coke both have secret recipes to their flagship cola. Coke was the first to be imitated in its early years. The company constantly fought trademark infringements in court. There were as many as 153 barred imitation of Coca-Cola in 1916 alone (C259). When Pepsi proved to be a viable competitor to Coke, the company filed a suit against Pepsi claiming it was an infringement on the Coca-Cola Trademark. From that point on the two companies engaged in competitive marketing campaigns to gain market share. In 1950, Coke controlled 47% of the US market, while Pepsi’s was only 10%. Coke and Pepsi are two gigantic companies that have flourished throughout their existence. They can be described as the definition of rivalry and competition in the modern business world. They are exact substitutes of each other and have battled to control the carbonated soft drink industry for over a century. From the 1950s-present, the carbonated soft drink industry has steadily increased in terms of consumption by person in the US (C251). Both companies have spent billions in marketing, research, acquisitions, and promotions to meticulously exchange percentage points in the $66 billion a year industry that they have created (C250). Unfortunately times are changing, and the superiority that the carbonated soft drink industry once held among beverages is slowly fading. Schools are banning sodas from being sold in them, claiming they are unhealthy for children (C263). People in today’s society are more health conscious than they were in prior years. This is why you see a health clubs left and right, and â€Å"0g Trans Fat† labeled on snack foods. A majority of the US population is very health conscious, which leaves little room for the sugary carbonated soft drinks that used to dominated beverage consumption. The stability of the Soft drink Industry as a whole is in jeopardy. Coke and Pepsi will have to find alternatives to increase market share, or break into new markets, if they want sales to keep increasing like they have in the past. Non-carbonated beverages, such as juices, sports drinks, and energy drinks, are beginning to grow more rapidly than when they first were introduced, while carbonated beverages are leveling off. This health conscious shift will lead Coca-Cola and Pepsi executives to focus in these once thought auxiliary components of their business to pick up the slack that the carbonated industry is leaving behind. Coke and Pepsi will not be able to repeat their success with carbonated beverages in the water segment. Water can’t differ like soft drinks can. There are simply too many similar substitutes for customers to turn to, and the brand loyalty diminishes. A mere 10% of consumers say they choose a brand of water because â€Å"it’s my favorite brand† when compared to the 37% of carbonated beverage consumers (C267). To compete in this new market, Coke and Pepsi will need a new competitive dynamic to stay profitable, one that won’t end in price wars. Fortunately for the market it is much cheaper to bottle and sell water than it is carbonated soft drinks, so competitive advantage will need to inevitably be realized in other parts of the business.

Impact of Advertising on Children Essay

Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 The Role of Television Advertising and Its Effects on Children Amin Asadollahi1 Student of PhD Marketing Management, Science and Research Branch Islamic Azad University, Tehran, Iran Email: amin_asadollahee@yahoo. com Neda Tanha Student of advertising and Marketing, University of Applied Sciences, Tehran, Iran Email: nedatanha62@yahoo. com ABSTRACT The prevalence of obesity and the growing increase of obesity in children with the academic, political and social issue has been. TV ads show a significant relationship between consumption) advertised brands, b) a variety of high-energy foods advertised, c) all the food there. Most children are aware of the intention, but the ads are skills that do not use them unless explicitly noted that the response should be. Policymakers, consumers and those involved with organizations related to children’s services can be more powerful to have kids. Beginning with a powerful strategy to enhance food safety information between children and their families at the start and then focus on increasing children’s consumer skills. Keywords: Television Advertising, Perception, Children, Foodstuffs INTRODUCTION If the TV to a (public university) can be interpreted that all segments of the population of each age range who are under the covers, not of fortune. Hence it is necessary to direct its programs to be more investment. TV should not be considered as a source of income if you think that the media is the most important. For lack of the necessary costs of functions that are expected to have a media will have a negative effect. Perhaps one of the major pests that lurk in the media sat on this topic is the creation of private television. (Power) and (capitalistic) are two large chains of many large and small have turned to captive So chances are the custodians of authoritarian capitalist and some high And assuming that some of them are innocent of power and capitalism ,There are people around the powerful and the media to focus on the desired direction. So probably the custodians of these chains are held consciously or unconsciously . It seems the idea is to follow the great danger that should remain unaware of it. The arrangements with regard to the prevalence of obesity in childhood are increasing worldwide Large and important role in the TV ads for food has been distributed. (Boyland et al. , 2008, 780). The prevalence of obesity and the growing increase of obesity in children with the academic, political and social issue have been. Among the various factors identified as possible reasons for the rise in childhood obesity Trends such as changes in leisure activities and knowledge of nutrition, growth in television advertising is especially important for children. Unintended effects of advertising on children include: Ask the children, materialism, and take note of despair, dissatisfaction with family life and the conflict is. Unintended effects of advertising on children from early 1970 began the second half of this decade; the rate reached its peak and has declined over the past few years. Research shows a decline from 1980. The reclamation research and advertising effects on children (Especially today’s kids are more vulnerable to advertising) and the two decades prior to the advertising business has increased significantly. Advertise on this ideology that developed the property and assets are important and critical quality like beauty; success and happiness are attainable only with acquiring material possessions. The results of these promotions to increase demand for purchase by children and indirectly increase the child’s parents are fighting. The ads lack the purchasing power of parents, or refuse to cause unhappiness and discomfort in children are buying. Advertising products customized with a world full of beautiful people show in the real world while their children are compared with the ideal world and conflict in the world because they are unhappy. Younger children than older children are at risk of complications ads. I understand they have less 1 . Corresponding Author: Amin Asadollahi, Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran, E-mail: amin_asadollahee@yahoo. com 1 Interdisciplinary Journal of Research in Business Vol. 1, Issue. , (pp. 01- 06) September, October, 2011 and less power can have a critical view And secondly, their demands can not delay it more than other traditional groups with parents are involved In addition, smaller children can not express their wishes to take advantage of logical techniques While older children and the desire to express the logic of the techniques they use And why the younger children to show their anger more And also create more confli ct. Also shown that boys more girls are persisting in their demands and more parents are involved with. Male children are spending more violence, while girls are more polite and often are expressed to apply to the purchase offer. Apart from that conflict between parents and children in the family about the purchase occurs. Another problem is that kids tend to play with toys with their friends spend their time advertised On the other hand instead of his good friends and that it lacks a certain kind of toys they are willing Occasional bad friends are certain that the toys they play The issue of discrimination in society and their friends will cause a forced choice. These three forms of physical aggression, verbal and psychological effects on children caused by children tend to imitate the movements of athletes or models. Are inconsistent with the terms of the gender because usually the role of women in advertising and men as agents of grade 2 are shown in Table 1. And play a major role in advertising is more often the men present. Most women in terms of cleaning, etc. . . . Deal while most men in the great outdoors and responsibilities are shown. REVIEW OF THE RELATED LITERATURE Television, Children and Advertising Via the magic of television deals to broadcast program which can have profound effects on the developing world and the children to change their lives. No doubt with the development of new networks and satellite television in the world scene, the children will be more vulnerable to the effects of various television In other words, the potential impact of the television spectrum can be put on their young viewers, with the widespread application of this media has become more widespread. After the family television programs and personalities of the most important factors in forming a child’s education is one Television teacher is a powerful, yet dangerous. Imitation, along with the concept, personality development and behavioral problems, the effects of television on children is a special way into his mind. When watching TV programs are on track and learning programs offered via television, the unconscious is far, Children are not aware that their behavior and the behavior of others are acquired, the effectiveness of television can be considered as One of the most important aspect of watching TV programs about the impact of TV ads has been a lot of viewers, especially children Television as the most influential instrument of mass communication, is considered most suitable by the Propaganda In view of the world’s population, mostly young people communicate with the outside world through television, the most important means of mass communication that we seek. Television advertising The media, commercials, and its overall meaning and types of advertising messages that the employer pay for a certain time of the broadcast will be available. TV advertising in recent years have had very progressive and growing, Apart from their relative, the most important sources of information on cultural, economic and social trends among And significant influence on the formation of patterns of intellectual, emotional and behavioral audience, especially children, have. Poor-Norooz (1377). The research, to analyze the content of television advertisements, especially children, is in Iran. His first TV ads the content of the nine categories of children: toys, safety, education, social hygiene, food, educational materials, refreshments, games and clothing distribution sites During the six-month period after it has been investigated. Based on the findings, related to advertising junk food and toys, and most game sites and educational materials, to have the least playing time. Also, the advertisements related to the edible material, which has the largest share of ads that are not nutritious and role in physical growth and nutrition of their children. Interestingly, none of your bread, dairy products, fruit and fruit juice (effects on growth and nutrition of children) is not present in the samples. Also, half of the junk food advertisements, to promote various types of chocolate and ice cream puff and a third of them have been assigned. However, high levels of salt and a puff of sweetened chocolate and ice cream because of the high Food is not good. Instead of thinking about the study, even a TV ad on health issues, there is no the dental care to children to educate. The effect of television advertising on children The researchers performed many studies have concluded that watching television advertising, on attitudes, life style and consumption pattern of the behavior of the audience, including children, affected. However, the effect of the various factors such as age, Social class, economic, message presentation, family structure and 2 Interdisciplinary Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 relationships governing the time watching television. For example, children who are at an early age because of limited cognitive abilities, the reality of what they think of television viewing and much closer to reality television programs that children know of content that are most affected. Accordingly, the effectiveness of children’s age and years of TV ads, most children that age are high. There are also strong family relationships and causes children to be influenced by television programs. Parents with children studying the reality of online life that it can monitor and control, they are more aware of advertising and commercial purposes and the negative view about these programs is more critical than. While the relationships between family members that it is hostile, Children may achieve the advertised product, make life difficult for their parents . Affect the presentation of advertising messages are considered an important factor. So if someone can confirm a great year for goods and services, View it with your children more likely to show having been advertised products Since young children in the diagnosis of non-reality reality Still have not found the necessary cognitive skills, Therefore, children programs and cartoons of famous personalities, young children can distinguish reality from fantasy in the wrong pockets And the perception that the advertisements are false. The intensity of these programs is more affected. Duration of exposure to advertisements, other factors affect them. Peruvian television viewers up pills than it is viewers not so serious, the impact of advertising is acceptSo that more attention to the show and to trust them and have a more positive attitude. Since advertising is rarely the main aspects and key production Such as materials used how to work and show the product price, the sale of a blower and non-misleading, and the consequences Has many negative consequences that are importa nt: 1. Parental pressure on children to buy advertised products and refuse to fulfill the wishes of their parents (The dream is more demand) and that conflict between parents and children leads to conflict. If parents refuse to buy goods in question, it would be sinful to their children, if you accede to the demands of parents and children, certainly the price they pay for a toy or food package, the price will be higher, because that’s what common sense would forbid it. 2. Another negative consequence of television advertising, consumption of food products such as candy and fruit juice is fresh. About 80 percent of the volume of television ads promoting these products makes up the children. All of this publicity, the belief that young children about nutrition and the impact of food. Children can not understand that eating foods with high sugar levels, because weight gain and tooth decay is their (Newman, 1377). 3. Since most advertising, scenes from the life of the rich and affluent children can be displayed, without this, undesirable tendencies and trauma in the lives of other children who can afford it will not it may even make it to the crime and unethical behavior you have to seize it, to push. Critics of television advertising Critics of the ads are responsible for the problem of child obesity for promoting energy and food products that have relatively high fat and sugar and salt. So in many countries the demand for consumer and health organizations Policies to limit food advertising to children (Buijzen & et al. , 2007, 231). Even more established groups in the feet And adopting new hypotheses and test them to come and prove their Food advertising in children’s programs are broadcast In violent behavior, disrespect, and stealing in children is effective Because these behaviors promoted in TV ads for food products is a view (Page ; Brewster, 2009, 150). But what was of concern to all, in recent years the food and beverages to children and adolescents as a major force in the market has and thus they are now strongly and specifically target their advertising and marketing efforts are placed. Food marketers are interested in buying power among the youth because they are consumer products the direction of these techniques and multilateral channels to attract young people when they are young, they use Time to grow their brand and their food products in the future affect buying behavior. (Story ; French, 2004, 14). Food is one of the most important promotional goods and therefore attracts a lot of research efforts. (Zwier, 2009, 109) In the long-term investments that seek to Marketers and a stable market, relying Dependence on customers and their loyalty Their strategy to attract young people think it’s because The condition of their success to a life of its customer Kids also an important market for the missionaries offer Commercial and food are in direct contact 3 Interdisciplinary Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 Prices for products that taste good with children and adolescents is the money will be spent on children by their parents because they do. In adolescents 8 to 17 years estimated that approximately 75% of adolescents and their families on food costs impact In addition, young children, the more likely Purchase directly to a consumer market are considered important . ( Powell et al. 2007, s253) To achieve this goal of marketing channels and techniques are certain that these channels are: Television advertising, advertising schools, kids clubs, internet, toys and products with the logo of a company (Story & French, 2004, 14) And advertising techniques, such as the award families who rejected these ads They were calling for a ban or restrictions on scope of work (Mehta et al. , 2010, 5). But in the advertising and marketing on children’s interest It works for both physical and mental abuse that was followed Families, parents, nurses, and community governments were sensitive to this type of advertising As far as food manufacturers and their breeders, professional organizations, written and visual media, education and food and consumers have the ability to provide dietary patterns, disease prevention and health promotion is. (Lohman ; Kant, 1998, 27). The story of television and advertising of foodstuffs Commercial food advertising to children is increasingly relying on the general 5: 1) A breakfast cereal 2) Sugar 3) Snack 4) Non-Alcoholic Beverages 5) Fast Food Restaurants, (Buijzen et al. , 2007, 232). With a short list of five can be important to realize Food advertising to children in the world was too sweet and fatty and are consistent with dietary recommendations. Story ; French, 2004, 14) But because health has always been important, The major manufactur ers also see ads from far left And build their physical and sporting activities, special attention has been And of course food and beverage ads that were related to physical activity and athletic ability Significantly more welcomed by the children were exposed to ads that were more entertaining aspects of the game. (Flot et al. , 2006, 244) But because of this sensitivity with special attention to health and the prevalence of obesity among children are around. To fully understand the relationship between advertising and food consumption patterns of children in need showing the relationship between advertising and food consumption in children and we try the following: 1) Advertised food brands 2) Different items are high-energy foods that are advertised 3) Consumption of all food products (Buijzen et al. , 2007, 235). Broadcast advertising can cause changes in food preferences and consumption rates for children and Increase the brand advertised. This is often caused by the stimulus-response will explain the psychology of advertising Argues that advertising leads to awareness of advertised brands tend to be Mark is buying it and taking it (Ibid, 232) However you choose to display ads only lead to commercial brands and types of food intake does not increase But the ads are related to high-energy food products, Such hangs in the pattern of food advertising to children, they will increase the risk of obesity. (Ibid, 232) Explain the effect of stimulus – response to high energy consumption as a social learning theory as it appears Modeling the behaviors such as eating in advertisements that have been portrayed in the audience is led to similar behavior. Display ads can lead to the use of a particular brand, use of energy products and total food intake is increased (Ibid, 232). Effect on three levels Promoting food choices not only affect children’s food brands but they use different types of high-energy food product s are developed. Communication with proof of the theory of predictive effects of stimulus – response advertising, the effect of food advertising a particular brand to other brands of food that can be generalized 4 Interdisciplinary Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 (Ibid, 236). The more fatty foods children choose to include foods that contain carbohydrates between fatty foods and prefer the use of the advertised brand name is lost to Mark (Boyland & et al. , 2008, 760). However a small number of openly advertising their products as light manufacturing, have introduced a simple and low-fat That they are dedicated to those who are concerned about their weight and take care (Henderson & Kelly, 2005, 194). However, food advertising goes to the side That promote unhealthy food such as chocolate chips and more healthy food such as vegetables and fruits are brought under their domination (Zwier, 2009,109). Family background At first glance, it seems, is that what parents feed their children are still the primary gatekeeper And overall financial costs they can control And the final purchase decisions are made in the world of buying and selling are also The amount of food available to children in the home control Like to eat snacks and determine what we have dinner tonight? But research shows that when shopping for children separated from their parents’ wishes and priorities are not important. It is understood that they will not even buy some food brands Children who do not like to bother them (Buijzen et al. 2007, 237). The family of one of the most important factors in predicting children’s consumption patterns. High-income families with children generally consume more food. And a variety of materials, energy and greater use of the advertised brands. Parents with high incomes than lowincome parents can afford to buy food are more Thus; in families with high power tend to buy more expensive food and beverage brands. In addition, higher income families are often both parents Employees. This makes it hard when they are And a strong desire to buy more food and be ready. Be higher in families with income, advertising significantly associated with food brands. On the other hand, low-income families regardless of brand name products, only the amount of food and beverage advertising influences the pattern of low-income families with higher incomes are influenced by television advertising to justify the Children from families with high income (Ibid, 237). Despite the ads that their audiences are children According to the story of their age, character, visual, musical, musical, noisy and with the special effects (Mehta et al. , 2010, 5) But the children made their own banners and ads that do not matter adult And the range of ads when watching TV in the sight of them, are discussed The large volume of ads that are discussed are the ones who made exclusively for children (Ibid, 5). Besides making television advertising professionals to grasp the way they, To overcome the effects of competition on the more eternal in the minds of consumers and their young, they Thus the stage to television advertising has become exaggerated feeling good, Fixation and dependence, the physical embodiment of a crime, deceit, theft and robbery, to get over the need for food and non-respectful behavior with adults (Page & Brewster, 2009, 105). Obtaining this information is not strange if we worry about Concepts that children will be broadcasted on TV ads for food, increased. Awareness of these issues as warning to officials and other supporters of child health and is instead Have a closer look at these issues (Ibid, 154). Lawyers and policy makers about the prevalence of food advertising and its potential impact on audience behavior, insight and gain more knowledge. (Henderson & Kelly, 2005, 191). Food can also be studied by teaching critical thinking skills that may be associated Food advertising to help consumers (Ibid, 191) Despite what you would think the findings indicate that Relatively good level of awareness and understanding of children Even though you have no experience necessary Because of their lack of skills or knowledge are not sufficient to But what is certain and proven by scientific research, Is that children over 7 years of children ages 2 to 6 years of advertising are likely affected And children ages 7 to 11 years with the intention of the ads, but are aware of the skills that are not used Unless they are explicitly to be reminded that you have a reaction (Mehta et al. , 2010, 5). Children between 10 and 12 years promoting and producing ads to those who are aware of the sensitive but not (Ibid, 5). CONCLUSION Children are more vulnerable to advertising. Different laws in different countries to limit the number of ads used to be, kind, Content and timing of the broadcast ad covers For example, advertisements for toys for children to play in Greece is limited to late night hours Australia and Belgium, and in advertisements broadcast during children’s broadcasts A few minutes before it is banned. Some researchers believe that it is better to limit excessive advertising Products to raise awareness of parents of children and to discuss with them about products and promotions the researchers say understanding the power to limit excessive growth of advertising and the guys decide to delay. Ways to protect children against advertising is to review and update. The substitution of digital television in the near future I can easily while watching the TV screen by pressing a key to enter the Internet world in the world of digital TV, which will replace the TV for the kids there will be no other limit and children will have free 5 Interdisciplinary Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 access to any kind of advertising. New technology also allows advertisers to extensive information watching habits of children in the media to obtain and thus make them more targeted. So parents and teachers should increase the will power and self-esteem in children, so bring the kids once I see ads that are part of the economy, society correctly imagined to be the means of advertising. Techniques and methods of advertising to children should be taught and developed the power to judge and criticize them. The ad can not promote, or sell their goods to attract customers. 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